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//-->NORDEXSTRATEGIC MANAGEMENT7/4/2015Klaudyna Zachajasz, Christopher Frauzem, Matthias Schwennsen, Clif Krupke, Katharina Harms,Florian SandkämperCOMPANY•Foundation 1985 in Denmark•>2500 employees•Manufacturer of onshore wind power stations andpowerful wind turbines•Product portfolio includes project development ofonshore wind farms, control systems andservices/sales•Middle-class company, market-listed (TecDAX)•Production plants in Germany and ChinaMARKET•EMEA (Europe-Middle East-Africa) market share10.5% (2013)•Increasing market share 5.2 % (2012)•Turnover in•Europe 91.4 %•Asia 2.9 %•US 5.7 %•Global market share3.7 % (2013)PESTEL••••Political-The energy turnaround, subsidies, increasing electricity priceEconomy-growth of the company leads to decreasing unemploymentSocial–green lifestyle in society, growing interest in green issuesTechnology–innovative power lines, more efficient turbines, weakwindturbines most important market for Nordex (34% salesvolume)reduction of CO2 emission•Environmental–limited space for new onshore wind power stations vs.•Legal–safety law in production facilities,safety aspects concerning thelocation to build up wind turbinesNUMBERS•Outlook 2014•Strong order intake various markets (Germany, Finland,France, Netherlands an UK)•Focus on improvement in gross margin and earningsqualityOrderintake - EUR 1.4 – 1.6 bnSales- EUR 1.4 – 1.5 bnEBITmargin - 3.5 – 4.5 % - bonus salaryOperatingcash flow - positiveWorkingcapital ratio - 5% [+/- 5 pp]Investment- Slight increase
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